About two weeks ago, one day our shipping clerk called me over to his computer. 

"Look, three of the packages are going to Boca Raton, Florida," he noted. There was a total of about a dozen addresses on the list, so that number sort of defied statistics.

My guess is that someone was pleased with our products, and spread the word in his congregation. 

We actually get a lot of tallit and tzitzit purchases from other parts of Florida - namely Miami, Palm Beach, Jacksonville, Fort Lauderdale and Delray Beach, to name a few - but this was the first time we saw such an influx from Boca Raton.

I took a quick glance at past orders to see what people are buying in Florida and saw a fairly even mix of wool and cotton tzitzit, and a range of tallits - black stripes, white stripes, blue stripes - as well as a significant number of Chabad talleisim.